MEDIA | 73% of BBC employees can’t locate Salford on a map

January 22, 2012

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Salford

Salford: Not Islington.

A survey carried out by The Manchester Research Agency has found that nearly three-quarters of all BBC employees cannot find Salford on map. This is despite the BBC having a large presence at MediaCityUK in the area.

The survey was carried out with around 13,000 current BBC employees in December 2011. Geoff Rolfcopter, who led the research on behalf of think tank The Statler Waldorf Foundation, was shocked by the findings. “We knew the BBC were London-centric but these results were surprising even to those of us involved in the work”. The survey will come to a blow to BBC executives who continually insisted to employees that Salford is is the new Monte Carlo.

“We had some interesting findings” continued Rolfcopter. “When we requested BBC employees to point at Salford on a map at least a third them thought we were trying to trick them and told us it didn’t exist. Like Narnia or Gotham City. Quite a few people started looking in war-torn areas such as Palestine or Afghanistan.”

This is not the first time the move to MediaCityUK has caused problems for BBC executives. Earlier this month it was revealed that although 38,000 Salfordians had applied for jobs at the new northern base just one had been successful in getting a role. That role turned out to be an extra as a street urchin in the BBC’s new Salford-based historical drama ‘The Fucking Slums of the North’.

In October 2010 BBC Director General Andy Klaxon was left red-faced after an embarrassing e-mail from him to his executive team listing ideas to help the corporation settle in to Salford was leaked by an unknown source. The initiatives included office pets named after members of The Smiths, commissioning American reality TV show ‘Ace of Cakes’ to make a 30ft cake replica of Salford’s Shopping City and asking staff to wear Ugg boots and pyjamas throughout the day in an effort to “blend in” with the locals.

In July 2010 BBC Breakfast’s sports journalist Chris Hollins was famously arrested in the Clapham branch of Waitrose after stamping on eccles cakes and swearing at staff when told to desist. He’d been told that morning he was expected to move north with the rest of the Breakfast team. He later apologised.

BBC employee Nicky Minge, Junior Project Assistant for Research in to 14-16 Media Node Virtual Technologies for New Urban Music Platform Wanks was nervously confident in her response to the survey. “Erm, it’s near Manchester right? I’ll be working there but plan to live in Chorlton and ride in on my penny farthing.”

News Manc understands that plans by the BBC to erect a 200ft neon sign outside MediaCityUK saying “FOR CHRIST’S SAKE, WE KNOW SALFORD ISN’T PART OF FUCKING MANCHESTER” will still go ahead.

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18 Comments on “MEDIA | 73% of BBC employees can’t locate Salford on a map”

  1. Marion Trapham Says:

    directions to cheshire oaks google maps

    Reply

  2. Marion Trapham Says:

    google maps directions to cheshire oaks

    Reply

  3. Marion Trapham Says:

    this search box int working.

    Reply

  4. Toby Butler Says:

    The name of the BBC director general in 2010 was Mark Thompson, NOT Andy Klaxon. I could find no reference to an Andy Klaxon anywhere online.

    Reply

  5. Sir Compton Dando Says:

    If you’re reading this then you are all idiots in my opinion, including me. Oh….

    Reply

  6. Anonymous Says:

    Think this is meant to be a sppof article- very funny!

    Reply

  7. Fishcake Snotbox Says:

    FFS I can’t belive Toby Jug and Sheena Easton/Darren think this is a real article.

    Dear oh fookin dear!!

    Head/Wobble

    Reply

  8. Gilford Smith Adams Says:

    I work here and its fucking depressing, not only do you have to look out over the grey meaningless expanse of Salford, and the cold, exposed docks, whilst the monotonous grey cloud covers the sky; but the genius architects and interior designers decided to use a colour palette of grey and black, with the odd splash of muted, greyed-out colour. I wanna be in Monte Carlo!

    Reply

  9. joelouisandrew Says:

    This is my favourite comment on anything on the internet:

    omg hes right i remember becos my mum knew mark thomson this website shoud be shut down by the goverment its all lies and anyway salford isnt even in manchester and you dont menton that

    Reply

  10. Joe Clifford Says:

    This is my favourite comment on anything on the internet:

    omg hes right i remember becos my mum knew mark thomson this website shoud be shut down by the goverment its all lies and anyway salford isnt even in manchester and you dont menton that

    Reply

  11. N0988 Says:

    The new BBC sport website has scarred my retinas forever. Looks like somebody has hacked a rainbow to death

    Reply

  12. southmanc Says:

    “sports journalist Chris Hollins was famously arrested in the Clapham branch of Waitrose after stamping on eccles cakes and swearing at staff when told to desist.” ….. one of the greatest images ever put in my head.

    Reply

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